As the world becomes increasingly digitized, there has been a significant shift in the way we view and understand digital assets. One of the most popular trends in recent years has been the rise of NFTs, or non-fungible tokens. However, as we have pointed out before, the term “NFT” has become associated with negative connotations due to the boom and subsequent scams that occurred in the past couple of years.

To address this issue, our company underwent a contest to find a replacement phrase for the term "NFT.” We wanted to specifically find a replacement for the term “physical-backed digital collectible,” since that’s what excites us. There were many potential replacements, including "e-Receipt," "Crypto Collectible" and "Tokenized Collectible." 

If you're conversant with Web3, you probably already know about the current realignment that has been going on in the NFT (non-fungible token) space over the past six months. If you don't know, here's a rundown of what's happening.

With the adoption of non-fungible tokens (NFTs), the metaverse, and blockchain accelerating, businesses need to adapt to maintain their market position and achieve growth in this new landscape.  

These NFT projects are helping brands connect with their audiences in exciting ways

The most useful items in our lives are often among our most valuable possessions — perhaps not in dollar value, but certainly for how they improve our lives. Cars make it easier to travel, technology makes it easier to communicate, and few people regret installing a bidet. The same goes for NFTs, which can significantly enhance our lives if they’re built with utility.

Dibbs:  Hello, can you please tell our readers and our viewers a little bit about yourself and who you are? 

Dan: My name is Dan Barry. I'm based in Los Angeles and a marketing enthusiast and I'm a technology enthusiast. The theme today for Web3 – I'm deep into Web3 marketing and currently I have a consulting firm and primarily working with companies that are in the Web3 space. Most recently, I was a global president for an international digital marketing company, and my entire career has been either starting businesses where marketing has been a really huge factor. I think every business, marketing is really important. At this particular point in my life, I'm very deep into the Web3 space and enjoying every minute.

How the future of AI may depend on the blockchain and NFTs

The rapid growth of artificial intelligence (AI)  and non-fungible tokens (NFTs) has led to both research and market conditions that may seem totally unfamiliar. But at least in terms of ethics in AI NFTs, these kinds of issues aren’t so new.

While profile picture (PFP) collections have dominated trading volumes for OpenSea’s top 100 collections of all time, content-based collections show the most growth in the last 30 days  

Today, we are revealing a set of NFT utility data and insights after comparing trading volumes from OpenSea’s top 100 collections of all-time with those over an analysis period of 30 days, from October 15, 2022 to November 15, 2022. Analyzing each collection to determine how utility types are evolving, these data uncovered a growing interest in NFT utility types beyond PFPs (profile pictures), particularly content, events, and rewards distribution.

We had the pleasure of working with AirCatch.io last year and, now, the opportunity to pick the brain of one of their Co-Founders, Aaron Stein. AirCatch is self-described as making sending and receiving NFTs (non-fungible tokens) as easy and useful as email, and we couldn't agree more. From a brand perspective, AirCatch believes that NFTs offer many untapped opportunities to delight audiences and their mission is to remove the technological barriers that limit wide-scale adoption, AirCatch releases the potential of Web3 technologies. With AirCatch's technology, brands can instantly reward fans, strengthen communities and give everyone a chance to own a piece of their favorite creations. Our CMO, Ben Plomion, marveled, "AirCatch developed a proprietary technology to remove some of the frictions associated with NFT distribution and ownership. We put their technology to work at a Web3 conference and AirCatch made it super easy to send NFTs to 300+ participants." Read on to hear about how Aaron views the Web3 space.

Yesterday, Instagram hosted a Twitter Space revolving around all things NFT, digital collectibles, creators’ experiences and the future of the metaverse with four NFT creators who participated in Instagram's minting platform. What we thought was the most compelling part of the conversation was surrounding the subject of NFT adoption and utility, two things that are incredibly important to us at Dibbs.

We tapped users of our blockchain-based collectibles marketplace to uncover first-of-its-kind insight on user sentiment toward NFT technology. Today, we are releasing findings from the industry’s first NFT Sentiment Report, which surveyed hundreds of NFT adopters to understand consumer sentiment around NFTs today and into the future.

In a largely pseudonymous industry where NFT holders can be hard to reach, we felt uniquely positioned to tap the highly engaged users of our marketplace to understand broader sentiments around the evolving NFT industry and what the future of ownership looks like alongside the growth of Web3 and the metaverse.