NFTs are rapidly evolving beyond their initial perception as mere digital collectibles or "expensive JPEGs." Major Web2 brands, including Gucci, Nike, and Adidas, are at the forefront of this transformation, leveraging NFTs to revolutionize customer engagement and establish new revenue channels.
We had the opportunity to interview Alex de Campi, the writer of Dibbs’ debut comic book The Wild Wild Web, to learn more about her background and the creative process behind the project. Alex shares valuable insights about her previous career as a banking analyst, blockchain qualitative researcher and how it influenced her approach to writing the script.
Investors have poured nearly $94 billion into web3 companies in recent years. As entertainment goliaths like Disney make the leap to web3, it’s becoming clear that there’s a “whole new world” of opportunity ready to tap into. But to fully capitalize on the shift, brands must be ready to create marketing strategies that focus on physical NFTs and create new ways for their audiences to engage.
Stop us if you’ve heard this one before: “Web3 is going to revolutionize the way businesses use the internet.” It’s a statement we believe to be inherently true, but it’s also frustratingly vague. What does the growing adoption of blockchain technologies behind web3 truly mean for businesses? What do its new concepts of ownership and authenticity in a digital space mean in practical terms? While new applications are emerging by the day, one of the most compelling use cases is already here: going from physical to digital in web3.
Dibbs is proud to announce our debut comic book, The Wild, Wild Web, a story about the adventures of our protagonist, Emma and her four-legged companion, Sandy, as they explore the fascinating world of web3.
This comic book highlights the opportunities that web3 presents, as well as ideas to create a trusted environment between brands and their users.
The world is shifting to an environment built on blockchain and AI technology. Organizations, brands, marketers, and entrepreneurs are working to adapt to this new reality, turning to innovations like machine learning NFT marketing to stay competitive in an evolving marketplace. To do so successfully, they must build an understanding of how AI and blockchain intersect, and the symbiotic relationship the two have formed as a result. In this guide, we’ll dive into how that relationship is changing brand engagement as we know it, as well as the wider implications of AI technology in the information economy.
The rise of artificial intelligence (AI) and blockchain networks is transforming everything about how businesses and individuals use the internet — from data management to cybersecurity. Today, however, the greatest opportunities lie in bringing these fields together. With enhanced scalability, optimized smart contracts, and truly decentralized autonomous organizations, blockchain and AI technology are expanding our capabilities in ways that were difficult to achieve apart. Let’s take a closer look at the challenges and opportunities for tech businesses waiting at this juncture point.
As the world becomes increasingly digitized, there has been a significant shift in the way we view and understand digital assets. One of the most popular trends in recent years has been the rise of NFTs, or non-fungible tokens. However, as we have pointed out before, the term “NFT” has become associated with negative connotations due to the boom and subsequent scams that occurred in the past couple of years.
To address this issue, our company underwent a contest to find a replacement phrase for the term "NFT.” We wanted to specifically find a replacement for the term “physical-backed digital collectible,” since that’s what excites us. There were many potential replacements, including "e-Receipt," "Crypto Collectible" and "Tokenized Collectible."
People like practicality. We drive practical cars, live in practical houses, and purchase practical clothing. We gravitate to objects that can streamline and perform tasks for us, and the scope of utility has grown alongside technology. Utility NFTs (non-fungible tokens) have made it possible for digital art to have practical benefits, and the result is a game changer for business and culture.
The decentralized web — also known as Web3 — gives everyday people secure ownership of their digital lives through the blockchain. Forward-thinking brands are shifting to this new digital frontier, positioning themselves in a consumer market expected to reach nearly $3 billion in 2023.
