In this interview between Dibbs and Tausif Ahmed, formerly in the Business Development department at Kraken, shares his background and how he got into web3. He has 10+ years of experience in big tech consulting, specifically in strategic partnerships and business development. Tausif got interested in crypto and web3 in 2016-2017, starting with Bitcoin and Ethereum. His journey led him from working at Amazon Music to working at Kraken, where he explored music NFTs and their potential for artists and fans.

They discuss the role of NFT marketplaces in the overall NFT ecosystem and how they drive accessibility, discovery, and liquidity for NFTs. Tausif highlights the importance of marketplaces as a first touchpoint for new users and the need for differentiated experiences to cater to different customer segments.

Non-fungible tokens (NFTs) have fundamentally transformed our understanding of ownership and value in the digital realm. They have found a myriad of applications from digital art and music to virtual real estate, and created a vibrant and diverse digital economy. 

NFTs are rapidly evolving beyond their initial perception as mere digital collectibles or "expensive JPEGs." Major Web2 brands, including Gucci, Nike, and Adidas, are at the forefront of this transformation, leveraging NFTs to revolutionize customer engagement and establish new revenue channels.

If you're conversant with Web3, you probably already know about the current realignment that has been going on in the NFT (non-fungible token) space over the past six months. If you don't know, here's a rundown of what's happening.

More people are minting unique NFTs than ever before, offering potential buyers and sellers plenty of online storefronts to choose from when purchasing unique digital tokens. In fact, there may be too many to choose from if you’re on the business side and just trying to find the right platform to bring your assets to the blockchain.

Web3 presents an exciting new opportunity for musicians to expand their reach beyond conventional channels and take control of their revenue. By minting NFTs on the blockchain, bands and performers can create unique digital items for collectors to own or sell, earning revenue with each transaction.

The NFT market is already on track to reach $80 billion by 2025, making it a valuable opportunity for musicians to connect with fans and sell albums, merchandise, and more. Read on to learn more about what music NFTs are, where to sell music NFTs, and which artists have already taken the plunge.

Today, we are revealing a set of NFT utility data and insights after comparing trading volumes from OpenSea’s top 100 collections of all-time with those over an analysis period of 30 days, from October 15, 2022 to November 15, 2022. Analyzing each collection to determine how utility types are evolving, these data uncovered a growing interest in NFT utility types beyond PFPs (profile pictures), particularly content, events, and rewards distribution.

Sports NFTs are a growing market, with players and teams vying to tap into the new demand for digital collectibles. Marketplaces from some of the biggest names in NFTs as well as sports-specific platforms are competing for your attention — and your business. With so many options to choose from, finding the best sports NFT marketplace to match your team’s brand, or your personal brand as an athlete, takes some research. Fortunately, we’ve already broken down six of the most promising contenders to help you start engaging with and monetizing your fans in exciting and secure ways.

Music NFTs are opening a whole new world of monetization for businesses and brands. Non-fungible tokens (NFTs) allow music creators and collectible sellers complete control over the sale of their music and assets, offering higher returns and better security than traditional methods.