As the world becomes increasingly digitized, there has been a significant shift in the way we view and understand digital assets. One of the most popular trends in recent years has been the rise of NFTs, or non-fungible tokens. However, as we have pointed out before, the term “NFT” has become associated with negative connotations due to the boom and subsequent scams that occurred in the past couple of years.

To address this issue, our company underwent a contest to find a replacement phrase for the term "NFT.” We wanted to specifically find a replacement for the term “physical-backed digital collectible,” since that’s what excites us. There were many potential replacements, including "e-Receipt," "Crypto Collectible" and "Tokenized Collectible." 

NFT creators can add some pizzazz to their projects by introducing utility

People like practicality. We drive practical cars, live in practical houses, and purchase practical clothing. We gravitate to objects that can streamline and perform tasks for us, and the scope of utility has grown alongside technology. Utility NFTs (non-fungible tokens) have made it possible for digital art to have practical benefits, and the result is a game changer for business and culture.

Improve security and maximize the marketing efforts of your latest Web3 project with machine learning

The decentralized web — also known as Web3 — gives everyday people secure ownership of their digital lives through the blockchain. Forward-thinking brands are shifting to this new digital frontier, positioning themselves in a consumer market expected to reach nearly $3 billion in 2023.

If you're conversant with Web3, you probably already know about the current realignment that has been going on in the NFT (non-fungible token) space over the past six months. If you don't know, here's a rundown of what's happening.

These NFT projects are helping brands connect with their audiences in exciting ways

The most useful items in our lives are often among our most valuable possessions — perhaps not in dollar value, but certainly for how they improve our lives. Cars make it easier to travel, technology makes it easier to communicate, and few people regret installing a bidet. The same goes for NFTs, which can significantly enhance our lives if they’re built with utility.

How the future of AI may depend on the blockchain and NFTs

The rapid growth of artificial intelligence (AI)  and non-fungible tokens (NFTs) has led to both research and market conditions that may seem totally unfamiliar. But at least in terms of ethics in AI NFTs, these kinds of issues aren’t so new.

Better conversion rates and more loyal customers are just some of the benefits of utility NFTs

Humans have always valued utility. From developing stone tools to perfecting animal husbandry, our ancestors crafted technology that creates value by making life easier — or, sometimes, simply more interesting. Look around, and you’ll find that we’ve never lost that mindset, it’s just evolved. Nowhere is that clearer than NFT projects with utility, which show how the Web3 internet is helping people and businesses connect.

Popular tokens have one thing in common: They prioritize utility NFT benefits as part of the experience

Most of us first learned about NFTs (non-fungible tokens) because of their relation to digital art, but the technology is capable of much more. NFTs that function as utility tokens act as a gateway to the new possibilities afforded by Web3 technology. By embracing utility NFT benefits, brands will be better equipped to engage audiences in any industry, from music to apparel and beyond. Let’s dig into some examples of successful NFT projects and how you can implement their lessons into your project.

From creating new experiences for fans to building new content and beyond

Maybe your entertainment brand has already dove into the deep end of NFTs (non-fungible tokens) with a range of artist and community collaborations. Or maybe you weren’t convinced by the early days of NFTs and observed from a distance instead. Either way, the still-young technology has steadily redefined public perceptions of scarcity and value in ways no one expected. But now that it’s integrating with another technology that promises to redefine how we work and play, it may be time for your next (or first) on-chain project. We’re talking about AI (artificial intelligence) NFTs.

Each token is unique, and each day is different, but this is a typical day in my life as an NFT.

10:00 AM

Today’s the big day—I’m getting authenticated. An expert will examine my provenance trail, kind of like a background check. I’m not worried, of course, but it’s always nice to be validated by companies like PSA/ Beckett, Analogr, and CGC/WATA.