The past few years have seen the rise of branded web3 projects that expertly blend physical and digital products, resulting in delighted fans and lucrative opportunities. As a result, companies that have been hesitant to dive into the next generation of the internet now have a blueprint they can follow to find their own success in this forward-thinking space. By studying the best web3 companies and understanding what they have in common, tech-savvy entertainment brands can make the pivot and tap into an engaged community of blockchain users. Here’s how these companies took advantage of web3 opportunities and what you can learn from them.
Building in web3 isn’t just about finding new revenue streams or staying on the cutting edge of technology. For many companies, web3 provides an opportunity to build deeper, more meaningful relationships with their customers, which enables long-term growth. The best web3 companies are already revolutionizing consumer interactions in three key ways:
To learn more, read the full article: “Exploring the Potential for Brand Growth in Web3.”
Your brand’s foray into web3 is going to depend largely on what your company does and what its values are. That said, there are plenty of examples of successful web3 projects that can serve as inspiration and show you how some of the most well-known companies in the world are staying ahead of the curve. These four examples all perfectly embody their brands’ values and reputations while moving the companies into the future.
Ubiquitous beverage brand Coca-Cola is no stranger to effective messaging; more than 50 years after its famous “I’d Like to Buy the World a Coke” ad aired for the first time, the commercial is still regarded as one of the best ever made. Coca-Cola once again leveraged those good vibes in 2021 with its first set of NFT collectibles, the Friendship Box. Combining collectibles and philanthropy, the box — which featured four pieces of digital artwork — was auctioned off on International Friendship Day, with proceeds benefiting Special Olympics International. As Global Digital Design Senior Director Josh Schwarber said of the project, “We didn’t want to do this just to make an NFT. We wanted to inject the core principles of Coca‑Cola and celebrate both our heritage and ties to friendship, while also doing something that hasn’t been done before.”
As a high-end, luxe fashion brand, Gucci might not be the first company that comes to mind when you think about brands likely to make an impact in web3. But that’s exactly what the renowned Italian fashion house did in 2021 when it released Aria, an NFT film inspired by its line of clothing of the same name. The “fashion film,” as it was described by co-directors Alessandro Michele and Floria Sigismondi, was created to speak to the collection’s themes of renewal and “a yearning to bloom and flourish after the shadow of winter has passed.” The film sold for $25,000 at auction, with proceeds going towards UNICEF USA in an effort to make COVID-19 vaccines more readily available.
If you’ve watched a Super Bowl in the last decade or so, you’ve likely seen one of the humorous spots in which everyday people turn into different versions of themselves (usually with the requisite celebrity cameo) until they get a bite of their favorite candy bar. Snickers built on its most famous ad campaign with its first foray into web3 and created a clever algorithm that detects the anger level of the internet. This Australia-based “Hungerithm” was built on AI technology capable of automated sentiment analysis, which was humorous on its own, but there was a real-life benefit: Snickers bars at participating retailers went down in price as internet denizens became more negative, giving the brand another cheeky way to imply that you’re not yourself without a Snickers.
For more information about these projects, check out “How Brands Are Taking Advantage of Web3 Opportunities.”
Even though web3 is a relatively new concept, some of the world’s most influential brands have already embraced it and all that comes along with it. There’s a lot to learn from these companies, but these are the three most important lessons:
Find out more about how these strategies pay off in “What Brands Can Learn From Existing Web3 Projects.”
Whether your brand has been established for decades or is relatively new to the scene, modern innovations like web3 offer numerous opportunities to take your legacy into the digital era. The right tech partner can help you navigate these uncharted waters as you build your community and create new revenue streams. To find out how Dibbs can help you revolutionize your brand identity and take it into the future, schedule a demo today.