Posts by

Ben Plomion

Ben Plomion is Dibbs' Chief Marketing Officer. As a child, Ben collected comic books and Panini Football stickers. Now, Ben's PC consists of physical-backed NFTs.

Digital art of an assortment of shapes and 3D geometric structures.

How Brands Are Taking Advantage of Web3 Opportunities

Image of Ben Plomion
Ben Plomion

 

As commerce changes to better suit digital ecosystems, brands are finding themselves in fierce competition to garner attention from consumers. It’s no longer enough to be familiar, offer good products, or have a catchy slogan. Consumers want brands to do all of that and more; to remain a part of the conversation, brands must actively seek innovative ways to engage with consumers.

How are Web2 Brands Adding Utility to NFTs?

Image of Ben Plomion
Ben Plomion

Research institutions don’t hold back when publishing lofty future valuations of the NFT (non-fungible token) industry. One such report puts the 2030 valuation of the NFT ecosystem at over $211 billion.

What should the layperson or a non-web3-native business exploring NFTs make out of that number, except that it's a huge one?

Will the valuation be driven by exotic art pieces selling as NFTs? Or will the hyperactive communities of gaming NFTs pump NFT prices to that valuation? And above all, what should a brand or user bet on?

A robot offers a woman a flower.

How Blockchain and AI Technology Will Change the World

Image of Ben Plomion
Ben Plomion

The rise of artificial intelligence (AI) and blockchain networks is transforming everything about how businesses and individuals use the internet — from data management to cybersecurity. Today, however, the greatest opportunities lie in bringing these fields together. With enhanced scalability, optimized smart contracts, and truly decentralized autonomous organizations, blockchain and AI technology are expanding our capabilities in ways that were difficult to achieve apart. Let’s take a closer look at the challenges and opportunities for tech businesses waiting at this juncture point.

Colors and lights pop at a concert from the perspective of an audience member looking toward the stage.

How to Add Utility to NFTs

Image of Ben Plomion
Ben Plomion

People like practicality. We drive practical cars, live in practical houses, and purchase practical clothing. We gravitate to objects that can streamline and perform tasks for us, and the scope of utility has grown alongside technology. Utility NFTs (non-fungible tokens) have made it possible for digital art to have practical benefits, and the result is a game changer for business and culture.

A hand holds brown and blue tickets for the Space Needle.

5 Ways Brands Have Benefited From Utility in NFTs

Image of Ben Plomion
Ben Plomion

Humans have always valued utility. From developing stone tools to perfecting animal husbandry, our ancestors crafted technology that creates value by making life easier — or, sometimes, simply more interesting. Look around, and you’ll find that we’ve never lost that mindset, it’s just evolved. Nowhere is that clearer than NFT projects with utility, which show how the Web3 internet is helping people and businesses connect.

A hand throws a shoe into the air against the backdrop of a sunrise

Utility NFT Benefits: Bringing Value to Web3

Image of Ben Plomion
Ben Plomion

Most of us first learned about NFTs (non-fungible tokens) because of their relation to digital art, but the technology is capable of much more. NFTs that function as utility tokens act as a gateway to the new possibilities afforded by Web3 technology. By embracing utility NFT benefits, brands will be better equipped to engage audiences in any industry, from music to apparel and beyond. Let’s dig into some examples of successful NFT projects and how you can implement their lessons into your project.

An abstract computer rendering of glassy orbs connected by thin, transparent strands in front of a light blue background.

3 Benefits of AI NFTs for Entertainment Brands

Image of Ben Plomion
Ben Plomion

Maybe your entertainment brand has already dove into the deep end of NFTs (non-fungible tokens) with a range of artist and community collaborations. Or maybe you weren’t convinced by the early days of NFTs and observed from a distance instead. Either way, the still-young technology has steadily redefined public perceptions of scarcity and value in ways no one expected. But now that it’s integrating with another technology that promises to redefine how we work and play, it may be time for your next (or first) on-chain project. We’re talking about AI (artificial intelligence) NFTs.

The word 'NFT' is printed on a piece of paper in a bold font. It sits in a green typewriter

The 10 Types of NFT Utility

Image of Ben Plomion
Ben Plomion

NFTs (non-fungible tokens) have become a foundational part of the internet’s Web3 future in the few short years since they burst onto the scene. While some still see them as fancy jpegs (or, more accurately, pngs), the truth is that NFTs are much more than digital pictures. With NFT utility, brands can offer unique ways to engage audiences, ranging from proof of ownership of physical goods to access passes for major events. By the time you’re finished with this article, you’ll understand the major types of NFT utility as they exist today.