In April of this year, Dibbs' CMO and CEO gave a talk on web3 marketing to a class of marketing graduate students at NYU.
Here is a summary of "Introduction to Web3 Marketing" by Ben Plomion and Evan Vandenberg:
- Web3 is the next generation of the internet, built on blockchain technology.
- Web3 marketing is the process of promoting products and services in the web3 ecosystem.
- There are a number of unique challenges and opportunities in web3 marketing.
- Some of the key challenges are:
- The lack of traditional marketing channels
- The need to educate potential customers about web3
- The need to build trust with potential customers
- Some of the key opportunities are:
- The ability to reach a new and growing audience
- The ability to build relationships with early adopters
- The ability to create new and innovative marketing campaigns
The presentation then goes on to discuss a number of specific strategies for web3 marketing, including:
- Creating a strong brand: Brands need to be built on trust and transparency. This means being open about the use of data and being transparent about the underlying technology.
- Building relationships with influencers: Influencers are more important than ever. They can help to spread the word about your product or service and build trust with potential customers.
- Creating engaging content: Content is king. You need to create content that is interesting, informative, and engaging. This will help to attract attention and drive traffic to your website or landing page.
- Running paid advertising campaigns: Paid advertising can be a great way to reach a wider audience and generate leads. However, it's important to use the right platforms and targeting options.
The presentation emphasizes the importance of innovation in web3 marketing. The best marketers will be those who are willing to experiment with new ideas and technologies. Read our comic book for a fun way to learn about how almost 40% of Interbrand’s best 100 global brands in 2022 have already entered web3.