As brands recognize the revenue potential and value of Web3 technologies, many are hesitant to embrace the ecosystem due to several barriers, including toxic headlines, unclear monetization strategies and the technical and purchasing barriers presented to consumers. The growing popularity of  NFTs, Metaverse and other digital ownership-related technologies has companies taking action to break down these barriers, allowing for broader consumer engagement.

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Simplifying the User Experience for Web3 Purchases

Shopify Leads the Charge

Making Web3 Purchasing as Simple as Web2

Delivery and Ownership as Easy as Email

Simplifying the User Experience for Web3 Purchases

The rise of Web3 technologies, such as NFTs (non-fungible tokens) and blockchain, has the potential to revolutionize the way we interact with and manage digital assets. However, despite their potential, many consumers are intimidated by the perceived complexity of these technologies and have been slow to adopt them. To maximize their impact and encourage widespread consumer adoption, companies must make the user experience as  frictionless as possible. 

Shopify Leads the Charge

Leading e-commerce platform, Shopify, has recently announced its support for NFTs, allowing merchants to sell NFTs directly on their online stores. This makes Shopify one of the first major e-commerce platforms to offer native support for NFTs, providing a new sales channel for creators and collectors. The integration includes secure storage of NFTs on the blockchain, customizable pricing and sales management and an intuitive interface for buying and selling NFTs. This opens new opportunities for companies, artists and collectors, and will likely play a significant role in the continued growth and mainstream adoption of NFTs.

Making Web3 Purchasing as Simple as Web2

The process of setting up a wallet and purchasing crypto can be intimidating for late-adopters of Web3. Companies like Paper are removing this friction by offering the tools to allow brands to sell digital collectibles using USD and common payment methods like  credit cards, Apple Pay, Google Pay and iDEAL. This is resulting in higher sales for transaction-based Web3 programs.

Delivery and Ownership as Easy as Email

In an effort to simplify the overall Web3 experience for consumers, brands are adopting new technologies for the delivery and ownership of NFTs. Venly.io’s solution delivers digital collectibles and tokenized assets via email, giving users the ability to own, store and resell them with an interface akin to their inbox.

By embracing these new technologies, companies are removing barriers to entry for their audiences and allowing for greater scale in their Web3 executions. This leads to improved user-friendliness, accessibility, security and trust

Reach out to learn more about how we have integrated these technologies into our physical-to-digital tokenization offering.