Capitalize on the Shift from Physical to Digital in Web3
Investors have poured nearly $94 billion into web3 companies in recent years. As entertainment goliaths like Disney make the leap to web3, it’s becoming clear that there’s a “whole new world” of opportunity ready to tap into. But to fully capitalize on the shift, brands must be ready to create marketing strategies that focus on physical NFTs and create new ways for their audiences to engage.