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Selling A Web3 Idea To The C-Suite: A Marketing Guide by Ben Plomion

"Selling An Idea To The C-Suite: A CMO's Guide" by Dibbs' CMO, Ben Plomion, is a presentation that discusses how CMOs and other marketing leaders can persuade the C-suite to approve any innovative marketing ideas.

If you are a marketing leader who works with the C-suite or board of directors, this guide can help you understand what resonates most with these decision-makers. The advice here can be applied to any innovative idea, but it is especially relevant for those in the fields of AI and web3.

A hand holding a metal ether coin and a collectible card, representing asset tokenization in action.

8 Asset Tokenization Platforms to Bring Any Asset On-Chain

Tokenization might be a relatively new technology but it’s set to be a $16 trillion business opportunity, according to a Boston Consulting Group report. Larry Fink, the CEO of BlackRock, an investment firm managing over $8 trillion in assets, highlighted the immense potential of asset tokenization saying, “The tokenization of asset classes offers the prospect of driving efficiencies in capital markets, shortening value chains, and improving cost and access for investors.” Clearly, asset tokenization is revolutionizing the way assets are purchased, traded, and sold across all industries. 

This article will cover what asset tokenization is and list some of the best platforms to tokenize your assets.

Blue lego-like building blocks on a dark blue background, similar to the blockchains that your physical-backed item token will live on

How to Create a Physical-Backed Item Token

In a world where NFTs (non-fungible tokens) have ignited the imagination of creators and collectors alike, one particular avenue stands out: physical-backed digital collectibles, also known as item tokens. Beyond the hype surrounding NFTs, these tokens bridge the tangible and digital realms, offering a captivating fusion of ownership, transparency, and authenticity. But how does one bring a physical collectible into the vibrant world of blockchain in a way that the digital counterparts effectively portray the physical items? 

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Crowd cheering as confetti explodes above them and falls to the ground, symbolizing your joy when you commission Dibbs to become your tokenization partner

Dibbs wins Collectech Award in New Technology, Digital Collectibles


The Collectech Summit is an annual event that brings together industry leaders from across the collectibles space, including trading cards, sneakers, and NFTs. The summit is a chance for these leaders to share their insights and best practices, and to network with each other. It is also a chance for attendees to learn about the latest trends and developments in the collectibles industry.

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6 Things to Consider When Choosing Tokenization Services

A 2020 report clocked the total value of the tokenized item market at over $18 billion USD, a large figure considering the relatively short time that tokenized items have been mainstream. Brands and businesses have clearly taken note of the growth potential that tokenizing items can bring, but penetrating the market without direction can be a costly disaster.

Instead of scrambling for a strategy, tokenization services give brands an accessible pathway to tokenizing and leveraging their items through partnership. However, brands must first vet a variety of tokenization services to determine which partner can deliver the security and scale necessary for success.

 Woman using her phone to take picture of a sunrise

Phygital Experiences are Revolutionizing Customer Engagement

When smartphones and ecommerce were first on the rise, consumer experiences tended to be either physical or digital. Today, many brands have realized you can do both, especially when two-thirds of Millennials pick up the products they order online. As technology changes how customers and businesses interact, brands must lean into “phygital” experiences to find their audiences and grow.

An upward-facing shot of strings of lights that hang down from a building's ceiling, creating the effect of a tunnel of light surrounding the camera.

Going Physical to Digital in Web3 Can Benefit Your Entertainment Business

Stop us if you’ve heard this one before: “Web3 is going to revolutionize the way businesses use the internet.” It’s a statement we believe to be inherently true, but it’s also frustratingly vague. What does the growing adoption of blockchain technologies behind web3 truly mean for businesses? What do its new concepts of ownership and authenticity in a digital space mean in practical terms? While new applications are emerging by the day, one of the most compelling use cases is already here: going from physical to digital in web3.