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Your customer’s hand holding a cell phone with pastel bokeh surrounding it, just as your customer abounds with joy when immersed in a phygital experience

The Phygital Experience Guide: The Future of Customer Engagement

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Nila Lê

In today's digital age, brands and businesses are constantly looking for new ways to engage with customers. One way to do this is through phygital experiences. Phygital experiences can be used to create immersive, interactive, and memorable experiences for customers. There are many different ways that businesses can create phygital experiences. By incorporating phygital experiences into their marketing and customer engagement strategies, businesses can create more memorable and engaging experiences for their customers. This can lead to increased brand awareness, brand loyalty, and new sales.

Digital art of an assortment of shapes and 3D geometric structures.

How Brands Are Taking Advantage of Web3 Opportunities

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Ben Plomion


As commerce changes to better suit digital ecosystems, brands are finding themselves in fierce competition to garner attention from consumers. It’s no longer enough to be familiar, offer good products, or have a catchy slogan. Consumers want brands to do all of that and more; to remain a part of the conversation, brands must actively seek innovative ways to engage with consumers.

An abstract 3D render of geometric shapes with bold pastel colors

6 Things to Consider When Choosing Tokenization Services

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Evan Vandenberg

A 2020 report clocked the total value of the tokenized item market at over $18 billion USD, a large figure considering the relatively short time that tokenized items have been mainstream. Brands and businesses have clearly taken note of the growth potential that tokenizing items can bring, but penetrating the market without direction can be a costly disaster.

Instead of scrambling for a strategy, tokenization services give brands an accessible pathway to tokenizing and leveraging their items through partnership. However, brands must first vet a variety of tokenization services to determine which partner can deliver the security and scale necessary for success.

How are Web2 Brands Adding Utility to NFTs?

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Ben Plomion

Research institutions don’t hold back when publishing lofty future valuations of the NFT (non-fungible token) industry. One such report puts the 2030 valuation of the NFT ecosystem at over $211 billion.

What should the layperson or a non-web3-native business exploring NFTs make out of that number, except that it's a huge one?

Will the valuation be driven by exotic art pieces selling as NFTs? Or will the hyperactive communities of gaming NFTs pump NFT prices to that valuation? And above all, what should a brand or user bet on?

Lights burst from scattered geometric shapes, bits of jagged material emanating from the center.

Capitalize on the Shift from Physical to Digital in Web3

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Jonathan Barbone

Investors have poured nearly $94 billion into web3 companies in recent years.  As entertainment goliaths like Disney make the leap to web3, it’s becoming clear that there’s a “whole new world” of opportunity ready to tap into. But to fully capitalize on the shift, brands must be ready to create marketing strategies that focus on physical NFTs and create new ways for their audiences to engage.

An upward-facing shot of strings of lights that hang down from a building's ceiling, creating the effect of a tunnel of light surrounding the camera.

Going Physical to Digital in Web3 Can Benefit Your Entertainment Business

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Evan Vandenberg

Stop us if you’ve heard this one before: “Web3 is going to revolutionize the way businesses use the internet.” It’s a statement we believe to be inherently true, but it’s also frustratingly vague. What does the growing adoption of blockchain technologies behind web3 truly mean for businesses? What do its new concepts of ownership and authenticity in a digital space mean in practical terms? While new applications are emerging by the day, one of the most compelling use cases is already here: going from physical to digital in web3.

Alex de Campi, writer of Dibbs' Comic Book,

Introducing Dibbs' Comic Book, "The Wild, Wild Web"

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Nila Lê

Dibbs is proud to announce our debut comic book, The Wild, Wild Web, a story about the adventures of our protagonist, Emma and her four-legged companion, Sandy, as they explore the fascinating world of web3. 

This comic book highlights the opportunities that web3 presents, as well as ideas to create a trusted environment between brands and their users.