In a largely pseudonymous industry where NFT holders can be hard to reach, we felt uniquely positioned to tap the highly engaged users of our marketplace to understand broader sentiments around the evolving NFT industry and what the future of ownership looks like alongside the growth of Web3 and the metaverse.
Key Findings
The survey found that 84% of respondents would purchase NFTs if they are redeemable for physical items. Proving a growing excitement for digital innovations like Web3 and the metaverse, these data also indicate a clear desire for a platform that securely enables a digital presence for real-life collectibles—an untapped market that we are tackling through an end-to-end tokenization platform that mints and redeems collectible-backed NFTs.
While supporting the need to bridge the gap between physical and digital worlds, Dibbs’ NFT Sentiment Report also indicates hesitation around NFTs, with half of respondents stating they don’t trust NFTs and cryptocurrency due to risks such as spam and fraud.
To that end, nearly half of respondents agree that NFTs and cryptocurrency should be regulated similarly to financial services to protect consumers.
Read on to uncover our key findings.
Sixty percent of respondents would purchase an NFT from a brand they love; concluding that brands today have an opportunity to create physically-backed digital assets that increase revenue potential and enhance consumer engagement by building exclusive online communities.
Fifty eight percent of respondents want to collect NFTs to be used in future digital innovations like the metaverse, video games, etc.; concluding that consumers see a future where NFTs are pivotal to engagement and ownership.
“We’re seeing similar intrigue and enthusiasm around Web3 as we did with the evolution of Web2 and social media platforms. Consumers today are eager to engage more meaningfully with one another—and the brands they care about most—in more digitally-driven, modern ways,” said Ben Plomion, Chief Marketing Officer, Dibbs. “But these enthusiastic consumers have been met with unregulated, risky opportunities and uncertainty around the technologies driving these innovations. Our survey data supports growing enthusiasm around Web3 technologies but also highlights an untapped market that helps brands and consumers navigate this digital transition with ease and confidence. Dibbs is doing just that with a customer-centric approach to tokenization, and we’re excited that consumers also see a future where physical items can seamlessly and securely live within digital worlds.”
Methodology
In November 2022, Dibbs conducted an internet-based study of 227 U.S.-, Europe- and Asia Pacific-based NFT enthusiasts, ages 16+. Participants were 4% women, 92.5% men, 3.5% other. 92% of participants were familiar with NFTs and 80% of participants had ever bought, sold, or created NFTs at the time of our survey.
