Digital collectibles are revolutionizing consumer experiences and ushering in a new era of brand-audience engagement. Forbes has even likened this cultural shift to the technological revolution in 1999.

In this interview, Alex Nicorici, a marketer in the web3 industry, shares her personal journey of how she got involved in web3. She accidentally joined a tech startup working in the web3 space and was drawn in by the industry's unique and innovative vibe. She decided to stay and explore the opportunities as a marketer in this emerging field.

Dibbs asks Alex about her favorite web3 tools and platforms in three categories: the Metaverse, NFTs (non-fungible tokens), and community management.

NFTs provide an effective channel for brands to improve customer engagement, expand their audience base, and create revenue streams. Despite the cold waves in 2022, these digital collectibles generated over $24.7 billion in sales.

Navigating the world of NFTs often means encountering a plethora of jargons and terminologies. Among these terms, businesses and customers are often presented with the concept of redeemable and claimable NFTs. 

Redeemable NFTs are digital collectibles that can be exchanged for real-world assets, experiences or benefits. They have garnered significant interest from customers as they provide tangible value and create a sense of exclusivity due to their uniqueness.

NFTs started out as mere digital collectibles with a certificate of authenticity and true ownership intact. But, today, these digital assets have expanded their horizons from digital art and profile pictures (PFPs) to assets with a mix of physical and digital value — "phygital" assets — as well as gaming-related NFTs

Ah, the thrilling world of web3! Just when you think you've got a grasp on it, along comes another tantalizing piece of the puzzle to ponder. Enter: Redeemable NFTs. But just like those assorted boxes of chocolates, not all of them are born equal. Before you dive headfirst into this, let's unravel the multiple flavors these digital assets have on offer.

Loyalty programs are the cornerstone of brand-consumer relationships. Evolving over the years from simple stamp cards to sophisticated digital rewards, they have been an integral part of customer retention and engagement.

Counterfeiting, often dubbed the "shadow economy," is a multi-billion-dollar industry that poses significant threats to genuine brands worldwide. As of 2020, fashion labels have faced a staggering loss of 26.3 billion euros in revenue due to this issue. But the financial hit is only the tip of the iceberg. The proliferation and distribution of counterfeit goods undermines the perceived quality and integrity of the original brands, causing them to lose customers. 

Digital collectibles were initially viewed as speculative bubbles or futuristic concepts that nobody outside the crypto space considered useful. The perception has drastically shifted as digital collectibles, due to their unique utilities, have carved their way into the mainstream.