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NFTs

How are Web2 Brands Adding Utility to NFTs?

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Ben Plomion

Research institutions don’t hold back when publishing lofty future valuations of the NFT (non-fungible token) industry. One such report puts the 2030 valuation of the NFT ecosystem at over $211 billion.

What should the layperson or a non-web3-native business exploring NFTs make out of that number, except that it's a huge one?

Will the valuation be driven by exotic art pieces selling as NFTs? Or will the hyperactive communities of gaming NFTs pump NFT prices to that valuation? And above all, what should a brand or user bet on?

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Capitalize on the Shift from Physical to Digital in Web3

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Jonathan Barbone

Investors have poured nearly $94 billion into web3 companies in recent years.  As entertainment goliaths like Disney make the leap to web3, it’s becoming clear that there’s a “whole new world” of opportunity ready to tap into. But to fully capitalize on the shift, brands must be ready to create marketing strategies that focus on physical NFTs and create new ways for their audiences to engage.

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The Ultimate AI and NFTs Guide

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Jonathan Barbone

The world is shifting to an environment built on blockchain and AI technology. Organizations, brands, marketers, and entrepreneurs are working to adapt to this new reality, turning to innovations like machine learning NFT marketing to stay competitive in an evolving marketplace. To do so successfully, they must build an understanding of how AI and blockchain intersect, and the symbiotic relationship the two have formed as a result. In this guide, we’ll dive into how that relationship is changing brand engagement as we know it, as well as the wider implications of AI technology in the information economy.

Our Company Tried to Find a Replacement for "NFTs"

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Nila Lê

As the world becomes increasingly digitized, there has been a significant shift in the way we view and understand digital assets. One of the most popular trends in recent years has been the rise of NFTs, or non-fungible tokens. However, as we have pointed out before, the term “NFT” has become associated with negative connotations due to the boom and subsequent scams that occurred in the past couple of years.

To address this issue, our company underwent a contest to find a replacement phrase for the term "NFT.” We wanted to specifically find a replacement for the term “physical-backed digital collectible,” since that’s what excites us. There were many potential replacements, including "e-Receipt," "Crypto Collectible" and "Tokenized Collectible." 

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How to Add Utility to NFTs

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Ben Plomion

People like practicality. We drive practical cars, live in practical houses, and purchase practical clothing. We gravitate to objects that can streamline and perform tasks for us, and the scope of utility has grown alongside technology. Utility NFTs (non-fungible tokens) have made it possible for digital art to have practical benefits, and the result is a game changer for business and culture.

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The Best Utility NFTs

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Nila Lê

The most useful items in our lives are often among our most valuable possessions — perhaps not in dollar value, but certainly for how they improve our lives. Cars make it easier to travel, technology makes it easier to communicate, and few people regret installing a bidet. The same goes for NFTs, which can significantly enhance our lives if they’re built with utility.

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The Ethics Behind the Disruptive Technology in AI NFTs

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Nila Lê

The rapid growth of artificial intelligence (AI)  and non-fungible tokens (NFTs) has led to both research and market conditions that may seem totally unfamiliar. But at least in terms of ethics in AI NFTs, these kinds of issues aren’t so new.