The blockchain boom has led to both explosive successes and staggering false starts. A great way to tell one from the other before you invest is simply to consider how practical it is. One of the most practical applications of the blockchain yet is the tokenization of physical assets, thanks to the way it bridges the flexibility of NFT marketplaces with the value of real-world goods.

NFTs aren’t just changing the digital media landscape — they are also transforming how we purchase and engage with real-world items. It’s all thanks to innovations that let brands and businesses tokenize physical assets and establish a direct connection with customers and fans. These changes already influence collectible markets but will soon extend to all industries, from fashion to iconic guitars. Given the scope of these changes, it’s vital to understand how the tokenization of physical assets will disrupt and benefit businesses and customers alike.