The idea of tokenizing real-world assets, such as real estate, commodities, private equity and credit, bonds, and art, has been gaining momentum since 2018. As of 2023, there's a marked increase in interest surrounding tokenized Real World Assets (RWAs), according to Nansen’s research.
Traditional advertising methods today are losing their effectiveness as consumers are ignoring ads consciously or subconsciously due to “ad fatigue”.
Redeemable digital collectibles open up new opportunities for brands to create better consumer experiences and improve customer lifetime value and retention rates.
We are thrilled to announce that Dibbs' comic book, The Wild, Wild Web, has been selected as a finalist in the prestigious Content Marketing Awards, specifically in the Visual Storytelling category for Best Use of Illustration. This recognition is a testament to the exceptional creativity and talent displayed by Alex de Campi, Bradley Tusk, and the Dibbs’ team behind this remarkable work.
Major brands are increasingly embracing Non-Fungible Tokens (NFTs) to stay ahead of the competition in the rapidly evolving digital landscape. Alexandre Tsydenkov, the founder of the NFT Paris conference also highlighted this shift in a recent interview with Decrypt.
The interest in NFT utility is growing beyond just profile pictures (PFPs). We found that 73% of NFT trading volume is made up of NFTs that have two or more utilities. And the top three utilities for NFTs include redeeming them for a physical object, accessing events, and receiving exclusive merchandise.
Besides, 84% of NFT adopters said that they’d purchase an NFT if they were redeemable for physical items. That means brands can use redeemable NFTs to create new revenue streams, enhance customer engagement, and pave the way for innovative business models. But what exactly does “redeem NFT” mean? And how can redeemable NFTs benefit brands?
In the rapidly evolving digital landscape, tokenization is emerging as a powerful tool for businesses to unlock new revenue streams.
Non-fungible tokens (NFTs) have fundamentally transformed our understanding of ownership and value in the digital realm. They have found a myriad of applications from digital art and music to virtual real estate, and created a vibrant and diverse digital economy.
Non-fungible tokens (NFTs) first made headlines when Beeple’s crypto art piece “Everydays: The First 5000 Days” sold for $69 million in 2021. The same year, Sky Mavis, a game studio, released Axie Infinity — a monster-battling game with NFT characters and in-game items — further skyrocketing the popularity of NFTs.
In 2022, digital collectibles and in-game items dominated the non-fungible tokens (NFTs) market, generating over $24.7 billion in trading volume. But critics have pointed out that these non-fungible tokens lack real-world utility.
At the same time, another kind of non-fungible token called physical NFTs started gaining momentum in the NFT space. Unlike digital art collectibles, physical NFTs have better real-life use cases.
This article will explore some of the real-world uses of physical NFTs. Before diving in, we will briefly explain what physical NFTs mean and how they work.