A 2020 report clocked the total value of the tokenized item market at over $18 billion USD, a large figure considering the relatively short time that tokenized items have been mainstream. Brands and businesses have clearly taken note of the growth potential that tokenizing items can bring, but penetrating the market without direction can be a costly disaster.

Instead of scrambling for a strategy, tokenization services give brands an accessible pathway to tokenizing and leveraging their items through partnership. However, brands must first vet a variety of tokenization services to determine which partner can deliver the security and scale necessary for success.

Stop us if you’ve heard this one before: “Web3 is going to revolutionize the way businesses use the internet.” It’s a statement we believe to be inherently true, but it’s also frustratingly vague. What does the growing adoption of blockchain technologies behind web3 truly mean for businesses? What do its new concepts of ownership and authenticity in a digital space mean in practical terms? While new applications are emerging by the day, one of the most compelling use cases is already here: going from physical to digital in web3.