How are Web2 Brands Adding Utility to NFTs?
Research institutions don’t hold back when publishing lofty future valuations of the NFT (non-fungible token) industry. One such report puts the 2030 valuation of the NFT ecosystem at over $211 billion.
What should the layperson or a non-web3-native business exploring NFTs make out of that number, except that it's a huge one?
Will the valuation be driven by exotic art pieces selling as NFTs? Or will the hyperactive communities of gaming NFTs pump NFT prices to that valuation? And above all, what should a brand or user bet on?