Why the Tokenization of Physical Assets Changes the Game for Brands, Businesses, and Collectors
NFTs aren’t just changing the digital media landscape — they are also transforming how we purchase and engage with real-world items. It’s all thanks to innovations that let brands and businesses tokenize physical assets and establish a direct connection with customers and fans. These changes already influence collectible markets but will soon extend to all industries, from fashion to iconic guitars. Given the scope of these changes, it’s vital to understand how the tokenization of physical assets will disrupt and benefit businesses and customers alike.