The world is shifting to an environment built on blockchain and AI technology. Organizations, brands, marketers, and entrepreneurs are working to adapt to this new reality, turning to innovations like machine learning NFT marketing to stay competitive in an evolving marketplace. To do so successfully, they must build an understanding of how AI and blockchain intersect, and the symbiotic relationship the two have formed as a result. In this guide, we’ll dive into how that relationship is changing brand engagement as we know it, as well as the wider implications of AI technology in the information economy.

The rise of artificial intelligence (AI) and blockchain networks is transforming everything about how businesses and individuals use the internet — from data management to cybersecurity. Today, however, the greatest opportunities lie in bringing these fields together. With enhanced scalability, optimized smart contracts, and truly decentralized autonomous organizations, blockchain and AI technology are expanding our capabilities in ways that were difficult to achieve apart. Let’s take a closer look at the challenges and opportunities for tech businesses waiting at this juncture point.

The decentralized web — also known as Web3 — gives everyday people secure ownership of their digital lives through the blockchain. Forward-thinking brands are shifting to this new digital frontier, positioning themselves in a consumer market expected to reach nearly $3 billion in 2023.

The rapid growth of artificial intelligence (AI)  and non-fungible tokens (NFTs) has led to both research and market conditions that may seem totally unfamiliar. But at least in terms of ethics in AI NFTs, these kinds of issues aren’t so new.

Maybe your entertainment brand has already dove into the deep end of NFTs (non-fungible tokens) with a range of artist and community collaborations. Or maybe you weren’t convinced by the early days of NFTs and observed from a distance instead. Either way, the still-young technology has steadily redefined public perceptions of scarcity and value in ways no one expected. But now that it’s integrating with another technology that promises to redefine how we work and play, it may be time for your next (or first) on-chain project. We’re talking about AI (artificial intelligence) NFTs.