As brands recognize the revenue potential and value of Web3 technologies, many are hesitant to embrace the ecosystem due to several barriers, including toxic headlines, unclear monetization strategies and the technical and purchasing barriers presented to consumers. The growing popularity of  NFTs, Metaverse and other digital ownership-related technologies has companies taking action to break down these barriers, allowing for broader consumer engagement.

In 2021, just a few years since anyone had first heard of them, the market of music NFTs was valued at $1.24 billion — and it’s forecasted to grow to $42 billion by 2032. Blockchain technology has granted musicians a new way to monetize their craft, and this guide will show you how to be part of it. You’ll learn what NFTs for musicians are, why your business goals should include NFTs, and how you can grow new revenue streams with digital assets.

Tokenization is an excellent way for IP owners, collectors, property owners, and businesses to monetize their most valuable assets. Unless you already have extensive experience creating and promoting your own physical-backed NFTs, you’ll be best served by finding a partner to help you issue tokens and manage investor communications. Most importantly, this tokenization platform must understand your asset’s monetary and cultural value as intimately as it understands the technological complexity of the blockchain.

Web3 presents an exciting new opportunity for musicians to expand their reach beyond conventional channels and take control of their revenue. By minting NFTs on the blockchain, bands and performers can create unique digital items for collectors to own or sell, earning revenue with each transaction.

As the music industry completes its migration toward digital services and streaming, one question continues to arise: How do artists get paid?

The NFT (non-fungible token) space over the last twelve months has been anything but boring. In fact, it has seen more than its fair share of twists and turns and ups and downs — and many got more than a bit lost in all the action.

Sports and cryptocurrency are a match made in marketing heaven. Sports and their attendant franchises have long enjoyed mainstream popularity in cultures the world over, and they’ve monetized that popularity with plenty of multifaceted merchandising. Crypto, on the other hand, grants the venerable institution of sports access to new revenue streams that are particularly attractive to younger, more tech-savvy fans. The complementary nature of these two sectors makes it only natural that they should find success by their powers combined. From the dozens of sports crypto projects on the market, we’ve picked out five of the most successful to highlight how they hit their impressive results and what lessons you can take to inform your own crypto play.

Cryptocurrency in sports is no fad. Since the earliest mainstream crypto partnerships in the mid-2010s, the two markets have grown increasingly intertwined, and for good reason. Cryptocurrency’s rising profile has made it especially popular among fans left out by traditional sports engagement tactics. Here’s how some of the most recognizable franchises have broken into cryptocurrency.

NFTs give brands new and lucrative opportunities for fan engagement

Sports collectibles are as old as the games themselves, with memorabilia like trading cards, apparel, and autographed equipment preserving the history of these beloved pastimes while deepening the personal connections fans develop with their teams and players of choice. Now, NFT (non-fungible token) sports collectibles offer brands and fans alike the chance to push their passions into the future, deepening their bond and driving revenue along the way by turning those items of historical record into eternally preserved digital collectibles.

What’s next for NFTs in sports? We’ve got some ideas…

Whether it’s a video of Aaron Judge’s 62nd home run or a Kobe Bryant-inspired digital art collection, NFTs in sports are here to stay. Fans, players, and professional leagues have embraced NFTs as a new way to engage with each other and create content around their favorite sports.