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How to Mint Music NFTs

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Jonathan Barbone

As the music industry completes its migration toward digital services and streaming, one question continues to arise: How do artists get paid?

Aerial photo of a night game at the Toronto Blue Jays stadium.

How to Win With Blockchain Technology in Sports

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Ben Plomion

From NFT (non-fungible token) art galleries featuring the late Kobe Bryant, to digital trading cards, to the renaming of the Staples Center to Crypto.com Arena — blockchain technology in sports is here to stay. The opportunities within this exciting space are only continuing to grow.

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The Top NFT Trends of 2022

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Jonathan Barbone

The NFT (non-fungible token) space over the last twelve months has been anything but boring. In fact, it has seen more than its fair share of twists and turns and ups and downs — and many got more than a bit lost in all the action.

Six sports trading cards featuring Mario Lemieux, Troy Aikman, Tiger Woods, Nolan Ryan, Sebastian Lletget, and Kobe Bryant on a wooden table.

What Are Blockchain Sports Cards & How Do They Work?

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Ben Plomion

Sports cards have been a staple of sports fandom since at least 1909, the year American Tobacco stashed its first cards as freebies in cigarette and tobacco packs. The industry has grown significantly since those early days, and technology has matured alongside it. Now, the blockchain provides the perfect meeting point for the two.

Q&A with AirCatch Co-Founder Aaron Stein on Web3, NFT & Blockchain Technology Utility

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Nila Lê

We had the pleasure of working with AirCatch.io last year and, now, the opportunity to pick the brain of one of their Co-Founders, Aaron Stein. AirCatch is self-described as making sending and receiving NFTs (non-fungible tokens) as easy and useful as email, and we couldn't agree more. From a brand perspective, AirCatch believes that NFTs offer many untapped opportunities to delight audiences and their mission is to remove the technological barriers that limit wide-scale adoption, AirCatch releases the potential of Web3 technologies. With AirCatch's technology, brands can instantly reward fans, strengthen communities and give everyone a chance to own a piece of their favorite creations. Our CMO, Ben Plomion, marveled, "AirCatch developed a proprietary technology to remove some of the frictions associated with NFT distribution and ownership. We put their technology to work at a Web3 conference and AirCatch made it super easy to send NFTs to 300+ participants." Read on to hear about how Aaron views the Web3 space.

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The 5 Most Successful Sports Crypto Projects of All Time

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Jonathan Barbone

Sports and cryptocurrency are a match made in marketing heaven. Sports and their attendant franchises have long enjoyed mainstream popularity in cultures the world over, and they’ve monetized that popularity with plenty of multifaceted merchandising. Crypto, on the other hand, grants the venerable institution of sports access to new revenue streams that are particularly attractive to younger, more tech-savvy fans. The complementary nature of these two sectors makes it only natural that they should find success by their powers combined. From the dozens of sports crypto projects on the market, we’ve picked out five of the most successful to highlight how they hit their impressive results and what lessons you can take to inform your own crypto play.

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Sports and Blockchain: How Web3 Is Helping Franchises Find New Success

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Ben Plomion

From NFTs (non-fungible tokens) of trading cards to virtual pre-game events, sports and blockchain projects have become natural partners in the past few years. Sports franchises have much to gain from Web3, including unprecedented revenue and fan engagement opportunities, and sports blockchain companies are eager to help. Here’s how some sports teams are using blockchain technology to reach new markets.

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How Cryptocurrency in Sports Keeps Fans Engaged

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Jonathan Barbone

Cryptocurrency in sports is no fad. Since the earliest mainstream crypto partnerships in the mid-2010s, the two markets have grown increasingly intertwined, and for good reason. Cryptocurrency’s rising profile has made it especially popular among fans left out by traditional sports engagement tactics. Here’s how some of the most recognizable franchises have broken into cryptocurrency.