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In this interview, Dibbs speaks with Eric Witschen, the CEO of Neustreet, who is an early CryptoPunk holder and has a background in technology on Wall Street. Eric fell into the world of web3 from two angles: his interest in decentralized systems and cryptocurrency due to his background in technology and finance, and his passion for collecting various items in his personal life.

The integration of NFTs into businesses has sparked a revolution in customer engagement and loyalty. Big brands like Taco Bell, Nike, and Yves Saint Laurent (YSL) have already embraced them as a part of their marketing strategy.

Redeemable NFTs are digital collectibles that can be exchanged for real-world assets, experiences or benefits. They have garnered significant interest from customers as they provide tangible value and create a sense of exclusivity due to their uniqueness.

NFTs started out as mere digital collectibles with a certificate of authenticity and true ownership intact. But, today, these digital assets have expanded their horizons from digital art and profile pictures (PFPs) to assets with a mix of physical and digital value — "phygital" assets — as well as gaming-related NFTs

Ah, the thrilling world of web3! Just when you think you've got a grasp on it, along comes another tantalizing piece of the puzzle to ponder. Enter: Redeemable NFTs. But just like those assorted boxes of chocolates, not all of them are born equal. Before you dive headfirst into this, let's unravel the multiple flavors these digital assets have on offer.

Loyalty programs are the cornerstone of brand-consumer relationships. Evolving over the years from simple stamp cards to sophisticated digital rewards, they have been an integral part of customer retention and engagement.

Counterfeiting, often dubbed the "shadow economy," is a multi-billion-dollar industry that poses significant threats to genuine brands worldwide. As of 2020, fashion labels have faced a staggering loss of 26.3 billion euros in revenue due to this issue. But the financial hit is only the tip of the iceberg. The proliferation and distribution of counterfeit goods undermines the perceived quality and integrity of the original brands, causing them to lose customers. 

Digital collectibles were initially viewed as speculative bubbles or futuristic concepts that nobody outside the crypto space considered useful. The perception has drastically shifted as digital collectibles, due to their unique utilities, have carved their way into the mainstream.

Non-fungible tokens (NFTs) like BAYC made headlines for becoming a cultural phenomenon. Their utility, however, extends far beyond digital art and collectibles. A particularly innovative application of blockchain-based tokenization is asset-backed NFTs. Asset-backed NFTs represent ownership rights associated with real-world assets like precious metals and agricultural produce on the blockchain.

As the digital revolution became more widespread, businesses started digitizing documents to improve efficiency, reduce costs, enhance security, and promote sustainability. But it also brought new challenges with it. For example, it’s difficult to track ownership history of digital documents and verify their authenticity.