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In 2022, digital collectibles and in-game items dominated the non-fungible tokens (NFTs) market, generating over $24.7 billion in trading volume. But critics have pointed out that these non-fungible tokens lack real-world utility.

At the same time, another kind of non-fungible token called physical NFTs started gaining momentum in the NFT space. Unlike digital art collectibles, physical NFTs have better real-life use cases.

This article will explore some of the real-world uses of physical NFTs. Before diving in, we will briefly explain what physical NFTs mean and how they work.

In recent years, the sports collectibles landscape has rapidly changed. Projects without collectibility, repeatability, and utility have fallen by the wayside. A few weeks ago, NBA legend Baron Davis and Dibbs co-founder and CEO Evan Vandenberg explored the current collectibles landscape at Collision Conference, one of the largest tech conferences in the world.

Baron discusses his passion for collectibles and how he sees the future of the industry. He believes that collectibles should be more than just digital objects. They should also provide access, utility, and storytelling elements. Evan shares his vision for Dibbs' Taas (Tokenization-as-a-Service) solution, a platform that allows brands to tokenize their high-value items as physical-backed digital collectibles on the blockchain. He believes that Dibbs can revolutionize the collectibles industry by making it more accessible, efficient, and global.

Check out exclusive images from the conversation, and read on to hear how Baron discussed the key factors for successful collectibles projects for today and tomorrow.

A large portion of the world’s wealth is locked up in illiquid assets like real estate and commodities. While these provide long-term value and stability they also come with some glaring disadvantages. For starters, the illiquid asset class remains largely inaccessible to the average investor. 

"Selling An Idea To The C-Suite: A CMO's Guide" by Dibbs' CMO, Ben Plomion, is a presentation that discusses how CMOs and other marketing leaders can persuade the C-suite to approve any innovative marketing ideas.

If you are a marketing leader who works with the C-suite or board of directors, this guide can help you understand what resonates most with these decision-makers. The advice here can be applied to any innovative idea, but it is especially relevant for those in the fields of AI and web3.

Tokenization might be a relatively new technology but it’s set to be a $16 trillion business opportunity, according to a Boston Consulting Group report. Larry Fink, the CEO of BlackRock, an investment firm managing over $8 trillion in assets, highlighted the immense potential of asset tokenization saying, “The tokenization of asset classes offers the prospect of driving efficiencies in capital markets, shortening value chains, and improving cost and access for investors.” Clearly, asset tokenization is revolutionizing the way assets are purchased, traded, and sold across all industries. 

This article will cover what asset tokenization is and list some of the best platforms to tokenize your assets.

The past few years have seen the rise of branded web3 projects that expertly blend physical and digital products, resulting in delighted fans and lucrative opportunities. As a result, companies that have been hesitant to dive into the next generation of the internet now have a blueprint they can follow to find their own success in this forward-thinking space. By studying the best web3 companies and understanding what they have in common, tech-savvy entertainment brands can make the pivot and tap into an engaged community of blockchain users. Here’s how these companies took advantage of web3 opportunities and what you can learn from them.

Creators and brands may have relied on web2 and social media for almost two decades, but today, web3 represents the new frontier in community engagement. That’s because blockchain adoption and crypto use are growing exponentially — cryptocurrency markets will reach 994 million users by 2027 with a collective value of $64.87 billion in revenue.

In October of last year, Dibbs' CMO gave a talk at LIMITL3SS, a web3 conference hosted by The KEENFOLKS in Barcelona.

In April of this year, Dibbs' CMO and CEO gave a talk on web3 marketing to a class of marketing graduate students at NYU. 

Web3 is an exciting frontier for brands looking for new ways to reach and engage with consumers. But it’s not just about leveraging advanced blockchain technology; web3 is about developing exciting new opportunities for personal growth, self-expression, and community. As a result, everyone from artists, musicians, and filmmakers, to major global corporations are developing web3 brands to leverage this unique space.