Web3 is opening up a new frontier for brands and businesses through digital collectibles. These collectibles are not just innovative assets; they serve as a medium for deeper customer engagement, brand storytelling, and community building.
In a world where NFTs (non-fungible tokens) have ignited the imagination of creators and collectors alike, one particular avenue stands out: physical-backed digital collectibles, also known as item tokens. Beyond the hype surrounding NFTs, these tokens bridge the tangible and digital realms, offering a captivating fusion of ownership, transparency, and authenticity. But how does one bring a physical collectible into the vibrant world of blockchain in a way that the digital counterparts effectively portray the physical items?
As more enterprise brands and Fortune 500 companies enter the NFT space, it is important to have strong compliance measures in place. Implementing strong compliance measures is important for both current and future clients, and it is a key factor in the company's growth.
Web3 has been hailed as the next generation of the internet. Thanks to its foundations in blockchain technology, it promises to be more decentralized, secure, and transparent than the web2 internet that has prevailed for nearly two decades. Armed with these tools, brands that are bold enough to dive into the world of web3 stand to reinvent the way they connect with customers. Here’s how companies can achieve brand growth in web3 and position themselves for future success as these digital technologies continue to evolve.
Dibbs’ very own Ben Plomion was recently a guest on Sam Kamani’s web3 podcast. Here is a summary of Plomion’s podcast episode, "NFT (Non-Fungible Token) Markets in 2023 and Tokenization of Assets with NFT Expert Ben Plomion from Dibbs.”
In today's digital age, brands and businesses are constantly looking for new ways to engage with customers. One way to do this is through phygital experiences. Phygital experiences can be used to create immersive, interactive, and memorable experiences for customers. There are many different ways that businesses can create phygital experiences. By incorporating phygital experiences into their marketing and customer engagement strategies, businesses can create more memorable and engaging experiences for their customers. This can lead to increased brand awareness, brand loyalty, and new sales.
As commerce changes to better suit digital ecosystems, brands are finding themselves in fierce competition to garner attention from consumers. It’s no longer enough to be familiar, offer good products, or have a catchy slogan. Consumers want brands to do all of that and more; to remain a part of the conversation, brands must actively seek innovative ways to engage with consumers.
The Collectech Summit is an annual event that brings together industry leaders from across the collectibles space, including trading cards, sneakers, and NFTs. The summit is a chance for these leaders to share their insights and best practices, and to network with each other. It is also a chance for attendees to learn about the latest trends and developments in the collectibles industry.
A 2020 report clocked the total value of the tokenized item market at over $18 billion USD, a large figure considering the relatively short time that tokenized items have been mainstream. Brands and businesses have clearly taken note of the growth potential that tokenizing items can bring, but penetrating the market without direction can be a costly disaster.
Instead of scrambling for a strategy, tokenization services give brands an accessible pathway to tokenizing and leveraging their items through partnership. However, brands must first vet a variety of tokenization services to determine which partner can deliver the security and scale necessary for success.
When smartphones and ecommerce were first on the rise, consumer experiences tended to be either physical or digital. Today, many brands have realized you can do both, especially when two-thirds of Millennials pick up the products they order online. As technology changes how customers and businesses interact, brands must lean into “phygital” experiences to find their audiences and grow.
