Web3 has been hailed as the next generation of the internet. Thanks to its foundations in blockchain technology, it promises to be more decentralized, secure, and transparent than the web2 internet that has prevailed for nearly two decades. Armed with these tools, brands that are bold enough to dive into the world of web3 stand to reinvent the way they connect with customers. Here’s how companies can achieve brand growth in web3 and position themselves for future success as these digital technologies continue to evolve.

In today's digital age, brands and businesses are constantly looking for new ways to engage with customers. One way to do this is through phygital experiences. Phygital experiences can be used to create immersive, interactive, and memorable experiences for customers. There are many different ways that businesses can create phygital experiences. By incorporating phygital experiences into their marketing and customer engagement strategies, businesses can create more memorable and engaging experiences for their customers. This can lead to increased brand awareness, brand loyalty, and new sales.

As commerce changes to better suit digital ecosystems, brands are finding themselves in fierce competition to garner attention from consumers. It’s no longer enough to be familiar, offer good products, or have a catchy slogan. Consumers want brands to do all of that and more; to remain a part of the conversation, brands must actively seek innovative ways to engage with consumers.

A 2020 report clocked the total value of the tokenized item market at over $18 billion USD, a large figure considering the relatively short time that tokenized items have been mainstream. Brands and businesses have clearly taken note of the growth potential that tokenizing items can bring, but penetrating the market without direction can be a costly disaster.

Instead of scrambling for a strategy, tokenization services give brands an accessible pathway to tokenizing and leveraging their items through partnership. However, brands must first vet a variety of tokenization services to determine which partner can deliver the security and scale necessary for success.

When smartphones and ecommerce were first on the rise, consumer experiences tended to be either physical or digital. Today, many brands have realized you can do both, especially when two-thirds of Millennials pick up the products they order online. As technology changes how customers and businesses interact, brands must lean into “phygital” experiences to find their audiences and grow.

NFTs are rapidly evolving beyond their initial perception as mere digital collectibles or "expensive JPEGs." Major Web2 brands, including Gucci, Nike, and Adidas, are at the forefront of this transformation, leveraging NFTs to revolutionize customer engagement and establish new revenue channels.

We had the opportunity to interview Alex de Campi, the writer of Dibbs’ debut comic book The Wild Wild Web, to learn more about her background and the creative process behind the project. Alex shares valuable insights about her previous career as a banking analyst, blockchain qualitative researcher and how it influenced her approach to writing the script. 

Investors have poured nearly $94 billion into web3 companies in recent years.  As entertainment goliaths like Disney make the leap to web3, it’s becoming clear that there’s a “whole new world” of opportunity ready to tap into. But to fully capitalize on the shift, brands must be ready to create marketing strategies that focus on physical NFTs and create new ways for their audiences to engage.

Stop us if you’ve heard this one before: “Web3 is going to revolutionize the way businesses use the internet.” It’s a statement we believe to be inherently true, but it’s also frustratingly vague. What does the growing adoption of blockchain technologies behind web3 truly mean for businesses? What do its new concepts of ownership and authenticity in a digital space mean in practical terms? While new applications are emerging by the day, one of the most compelling use cases is already here: going from physical to digital in web3.

Dibbs is proud to announce our debut comic book, The Wild, Wild Web, a story about the adventures of our protagonist, Emma and her four-legged companion, Sandy, as they explore the fascinating world of web3. 

This comic book highlights the opportunities that web3 presents, as well as ideas to create a trusted environment between brands and their users.