All Articles

TL;DR

• Dibbs has partnered with Rarible, a leading NFT platform technology provider, to offer brands fully customizable marketplaces.
• Combined with Dibbs’ tokenization, this offering allows brands and creators to launch redeemable NFT collections for primary and secondary sales.
• These collections provide users all of the benefits of digital collectibles with the ownership and option to receive the tokenized physical item.

With a North Star of supporting brands and creators in launching physically-backed NFT collections, Dibbs is consistently identifying opportunities on the best way to launch collections. A major strategic consideration continues to be where these will launch. Enter: Rarible. 

Digital collectibles are revolutionizing consumer experiences and ushering in a new era of brand-audience engagement. Forbes has even likened this cultural shift to the technological revolution in 1999.

Tokenization has enabled brands and businesses to unlock a myriad of benefits such as increased liquidity, fractional ownership, and enhanced security. At its core, it involves converting tangible or intangible assets into digital tokens. But what powers this transformative process?

The idea of tokenizing real-world assets, such as real estate, commodities, private equity and credit, bonds, and art, has been gaining momentum since 2018. As of 2023, there's a marked increase in interest surrounding tokenized Real World Assets (RWAs), according to Nansen’s research.

Real-world asset tokenization is poised to be the next trillion-dollar opportunity, as it enhances liquidity, enables fractional ownership, and opens accessibility to global markets. Additionally, it reduces reliance on intermediaries and leads to faster transactions.

Traditional advertising methods today are losing their effectiveness as consumers are ignoring ads consciously or subconsciously due to “ad fatigue”.

Redeemable digital collectibles open up new opportunities for brands to create better consumer experiences and improve customer lifetime value and retention rates. 

In this interview, Alex Nicorici, a marketer in the web3 industry, shares her personal journey of how she got involved in web3. She accidentally joined a tech startup working in the web3 space and was drawn in by the industry's unique and innovative vibe. She decided to stay and explore the opportunities as a marketer in this emerging field.

Dibbs asks Alex about her favorite web3 tools and platforms in three categories: the Metaverse, NFTs (non-fungible tokens), and community management.

NFTs provide an effective channel for brands to improve customer engagement, expand their audience base, and create revenue streams. Despite the cold waves in 2022, these digital collectibles generated over $24.7 billion in sales.

Navigating the world of NFTs often means encountering a plethora of jargons and terminologies. Among these terms, businesses and customers are often presented with the concept of redeemable and claimable NFTs.