As brands recognize the revenue potential and value of Web3 technologies, many are hesitant to embrace the ecosystem due to several barriers, including toxic headlines, unclear monetization strategies and the technical and purchasing barriers presented to consumers. The growing popularity of  NFTs, Metaverse and other digital ownership-related technologies has companies taking action to break down these barriers, allowing for broader consumer engagement.

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Today’s the big day—I’m getting authenticated. An expert will examine my provenance trail, kind of like a background check. I’m not worried, of course, but it’s always nice to be validated by companies like PSA/ Beckett, Analogr, and CGC/WATA.

Tokenization is an excellent way for IP owners, collectors, property owners, and businesses to monetize their most valuable assets. Unless you already have extensive experience creating and promoting your own physical-backed NFTs, you’ll be best served by finding a partner to help you issue tokens and manage investor communications. Most importantly, this tokenization platform must understand your asset’s monetary and cultural value as intimately as it understands the technological complexity of the blockchain.

Everything’s going digital these days — even physical assets. We’re not talking about staking out the virtual equivalent of real estate in a metaverse somewhere and hoping the land will appreciate in value. We’re talking about brands and organizations finding effective and profitable ways to monetize the real, physical assets they hold using the blockchain. It’s a new way of doing business, but it’s already a potent one. If you want to get started right, your best bet will be to follow the example of or partner up with dedicated asset tokenization companies.

The same modern streaming platforms that make digital distribution possible also pay fractions of a penny with each play. Thankfully, artists are finding new ways to engage directly with fans by selling exclusive tracks, assets, and collectibles. There’s just one problem — understanding how to tokenize music without falling into the same pitfalls that plagued the old ways of digital distribution (or discovering all-new ones). Thankfully, the process is far less complicated than even the biggest names in music might realize.

If you’ve zoned out a time or two while “visionaries” and crypto bros drill into mining, minting, and public ledgers, we understand. To most of us, the bits and bytes of rewiring the internet are like highway construction. We don’t care how it’s done. We want to know where it will take us. 

The NFT (non-fungible token) space over the last twelve months has been anything but boring. In fact, it has seen more than its fair share of twists and turns and ups and downs — and many got more than a bit lost in all the action.

As NFTs grow more and more popular, forward-thinking brands across numerous industries are warming to the revenue possibilities these digital tokens represent. Each industry benefits from its own particular advantages and tokenization in sports is a prime example. By taking real-world objects and tying them to NFTs, brands can more deeply engage fans even as they open up new revenue streams.

Over the next few days (and weeks!) you’ll start to see what we’ve been hard at work on.

As the world continues its digital shift, asset tokenization is allowing fans to bring their physical memorabilia into the electronic world. Now, businesses can help with the transition while making money along the way, tokenizing their own assets as physical backed NFT collectibles. Here’s a complete breakdown of how the tokenization of assets works, the benefits it brings, and how organizations can get involved.