If you’ve zoned out a time or two while “visionaries” and crypto bros drill into mining, minting, and public ledgers, we understand. To most of us, the bits and bytes of rewiring the internet are like highway construction. We don’t care how it’s done. We want to know where it will take us.
The NFT (non-fungible token) space over the last twelve months has been anything but boring. In fact, it has seen more than its fair share of twists and turns and ups and downs — and many got more than a bit lost in all the action.
Sports cards have been a staple of sports fandom since at least 1909, the year American Tobacco stashed its first cards as freebies in cigarette and tobacco packs. The industry has grown significantly since those early days, and technology has matured alongside it. Now, the blockchain provides the perfect meeting point for the two.
Today, we are revealing a set of NFT utility data and insights after comparing trading volumes from OpenSea’s top 100 collections of all-time with those over an analysis period of 30 days, from October 15, 2022 to November 15, 2022. Analyzing each collection to determine how utility types are evolving, these data uncovered a growing interest in NFT utility types beyond PFPs (profile pictures), particularly content, events, and rewards distribution.
We had the pleasure of working with AirCatch.io last year and, now, the opportunity to pick the brain of one of their Co-Founders, Aaron Stein. AirCatch is self-described as making sending and receiving NFTs (non-fungible tokens) as easy and useful as email, and we couldn't agree more.
Sports and cryptocurrency are a match made in marketing heaven. Sports and their attendant franchises have long enjoyed mainstream popularity in cultures the world over, and they’ve monetized that popularity with plenty of multifaceted merchandising. Crypto, on the other hand, grants the venerable institution of sports access to new revenue streams that are particularly attractive to younger, more tech-savvy fans. The complementary nature of these two sectors makes it only natural that they should find success by their powers combined. From the dozens of sports crypto projects on the market, we’ve picked out five of the most successful to highlight how they hit their impressive results and what lessons you can take to inform your own crypto play.
From NFTs (non-fungible tokens) of trading cards to virtual pre-game events, sports and blockchain projects have become natural partners in the past few years. Sports franchises have much to gain from Web3, including unprecedented revenue and fan engagement opportunities, and sports blockchain companies are eager to help. Here’s how some sports teams are using blockchain technology to reach new markets.
Cryptocurrency in sports is no fad. Since the earliest mainstream crypto partnerships in the mid-2010s, the two markets have grown increasingly intertwined, and for good reason. Cryptocurrency’s rising profile has made it especially popular among fans left out by traditional sports engagement tactics. Here’s how some of the most recognizable franchises have broken into cryptocurrency.
Yesterday, Instagram hosted a Twitter Space revolving around all things NFT, digital collectibles, creators’ experiences and the future of the metaverse with four NFT creators who participated in Instagram's minting platform. What we thought was the most compelling part of the conversation was surrounding the subject of NFT adoption and utility, two things that are incredibly important to us at Dibbs.
The explosive growth in NFTs took even tech fiends by surprise, and that demand has been especially strong when it comes to sports tokens. An impressive 24% of American households have already purchased a digital asset, but if you’re looking at sports fans specifically, that number jumps to 34%. Sports organizations are eager to enter this market but need reliable partners who understand the nuances of blockchain.
